What Not to Do When Pitching to Investors

September 4, 2014

You only get one chance to pitch your company to an investor.

Keep these things in mind as “WHAT NOT TO DO” when talking to a potential investor:

1.) Not have a business plan: If you don’t have a business plan, an investor is not going to believe that you are serious about your company.
2.) Saying you have NO competitors: Everyone has competitors. If you don’t have competitors, there may not be a need for your product or service. Keep in mind that competitors may not be direct competitors so look at indirect ones.
3.) Give a “Hearts and Flowers” pitch: Hearts and flowers talks only about the positive aspects of your plan. Remember to bring up the negatives too.
4.) Not being able to support your financial projections: Investors want to know how realistic your projections are and what research you have done to get to your numbers.
5.) Read your slides: There is nothing more boring to an investor than someone who reads directly from their slides.

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