Of key importance to Angel Investors and Venture Capital firms is the size of the opportunity your organization/invention/service offers. An organization that is disruptive to an industry may be viewed as one with a greater opportunity potential. Of course, the disruptive technology/service will need to be proven before meeting with early stage investors. But keep the following questions at the forefront when considering the opportunity your organization can offer an investor:
How established is the market you are targeting?
In dollars, how big is the opportunity for your organization?
How fast is your industry growing?
Realistically, is your organization capable of being one of the top three players in the market?
Critical documents will consist of proof of concept and financial computations that support the claims you make with regard to the opportunity your organization presents.